Ubisoft Wants to Avoid Its PS5 Games Playing Like Copy and Pastes

Shake up at French firm.

While you can rarely fault the final products, many criticise the building blocks that go into each Ubisoft release. The French firm’s distinctive approach to open world design may be effective, but it can be difficult to ignore the similarities that its various series share – whether it’s Assassin’s Creed or The Crew, the same underlying design principles are there.

This has resulted in the company dropping some clangers of late, with sales of Tom Clancy titles The Division 2 and Ghost Recon: Breakpoint disappointing. And, ahead of the PlayStation 5’s launch this holiday, it’s pushed the publisher into making some changes. According to VGC, the organisation’s editorial team – which consists of 100 designers and producers – is undergoing a revamp.

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