PS5’s Price Could Be Undercut by Xbox Series X, Analysts Suggest

Sticky situation.

Speaking as part of a live episode of Geoff Keighley’s Bonus Round this week, Wedbush Securities analyst Michael Pachter suggested that Microsoft may undercut the price of the PlayStation 5 this holiday. According to the industry analyst, he thinks Sony will charge $500 for its next-gen console, giving its Redmond competitor the opportunity to take a big loss – and charge consumers less for the Xbox Series X.

“Microsoft has a big balance sheet,” he pointed out. “If they want to cut the price by $100 and subsidise the first 10 million, they will. So, I think they’re waiting to have Sony blink first, and then they’ll reveal the price and launch date. It’s going to be Holiday 2020, so very likely in November and very likely $400.”

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