Rumour: ESA Pulls Plug on Virtual E3 Event, Good Morning America Takeover Scrapped

The beginning of the end.

Remember when Sony announced that it would not be attending E3 a couple of years ago and everyone acted like the platform holder had lost its collective mind? Seems the Japanese giant was ahead of the curve yet again, because the show’s implosion has been both dramatic and difficult to watch. This year’s convention was shaping up to be a disaster before coronavirus spared its blushes, and while 2021’s showcase has already been dated, rumours are swirling that organiser ESA’s alternative online event scheduled for this summer has been scrapped.

According to journalist Mike Futter, speaking as part of the Virtual Economy Podcast, the ESA made a last-ditch effort to try and woo publishers for some kind of broadcast-based E3-esque showcase. They all politely declined. According to a presentation slide, production partners touted included both IGN and, er, Good Morning America. Really.

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