Doug Bowser Says More Female Consumers Are Buying The Switch Lite
Audience expansion remains the top priority.
It’s no secret that Nintendo wants to expand its audience with its smaller and more affordable Switch Lite system.
The company president Shuntaro Furukawa recently revealed registrations for the new model had a higher percentage of female users and also said there was evidence of a “good number of consumers” purchasing the Lite as their second device.
Read the full article on nintendolife.com
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