Wall Street Journal Report Says Nintendo Tried To “Aggressively” Cut Costs Of The Switch Lite

Affordability played a big part.

When Nintendo revealed the Switch Lite to the world in July, it was evident the new system was aimed at a different and arguably much younger market. This was reflected in the price of the unit, which according to Takashi Mochizuki of The Wallstreet Journal, was an ongoing concern for Nintendo during the development phase.

Mochizuki said Nintendo was very eager to capture the “low end” market by pricing the system below $199.99 / £199.99. Suppliers reportedly stated how the Japanese company even tried to “aggressively” cut the costs of the system prior to its release, and one executive claimed they “battled” Nintendo for months over the pricing of a key component.

Read the full article on nintendolife.com

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