Brilliant! A fine example of when Hollywood marketing actually turns out okay. Universal has partnered with shaving cream manufacturer Barbasol for a special edition shaving cream can to promote the release of Jurassic World. Why? Well, we all know why! One of the most iconic and unforgettable scenes in the original Jurassic Park involves Dennis being given a special Barbasol can that contains storage racks for dinosaur embryos. Fans have replicated the prop and created working versions they’ve sold on Ebay, but now Barbasol is making Jurassic World cans themselves and they’ve gone all out. To celebrate, they’ve launched an entire marketing campaign complete with photos and a video. A Secret Has Been Left Behind… ›››
Continue reading Universal Partners with Barbasol for ‘Jurassic World’ Shaving Cream
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