Can it be done? Can (and will) a movie studio successfully market a major movie without any trailers or clips or actual footage from the movie? (And I don’t mean a tiny indie that becomes a big hit.) That’s the question bouncing around my head this week, augmented by all the marketing madness occurring at the CinemaCon convention (where movie studios go all out showing movie theater owners their slate for the upcoming year). With the release of the latest Tomorrowland trailer this week, the discussion has restarted on Twitter about not watching any trailers at all any more, a growing movement among dedicated movie lovers. So, that makes me wonder: is marketing a movie successfully without spoiling any footage possible? ›››
Continue reading Discuss: Can a Movie Be Successfully Marketed Without Any Trailers?
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