Sammy believes giant is right to target hardcore gamers.
Stop me if you’ve heard this one before: the PlayStation 5 is poised to “fail”, and op-ed writers around the world are scrambling for the hottest take. One article published by financial site CCN – not to be confused with American news network CNN, to be clear – was bold enough to declare the device “dead on arrival”. The author’s reasoning? Sony’s targeting hardcore gamers.
The scepticism takes me back to the halcyon days of 2013, when there was strong chatter that the company was on the cusp of bowing out of the industry entirely. Its response: to laser target hardcore gamers with a PlayStation 4 marketing campaign which celebrated its 20 year legacy. As it now approaches 100 million units, the success of the company’s current console cannot be questioned.
Read the full article on pushsquare.com
Powered by WPeMatico
Leave a Reply
You must be logged in to post a comment.