Nintendo's Holiday Television Advertising Promotes Pokémon, As PlayStation Once Again Takes Out Top Spot

By On 2 Dec, 2018 At 01:15 AM | Categorized As Nintendo | With Comments Off

Peaking at the right time.

As the holiday season is now underway, Nintendo’s television advertising within the US has steadily increased. According to GamesBeat and its partner iSpot.tv – a real-time television ad measurement company – Nintendo was the second highest most-seen video game industry brand from 16th October through to 15th November.

Nintendo gained 755 million impressions from 18 commercials which aired over 4,800 times. The Pokémon: Let’s Go, Pikachu! and Let’s Go, Eevee! spot was the most-seen, gaining 198 million impressions. Nintendo’s commercials predominantly targeted younger audiences during programs such as SpongeBob SquarePants and Family Guy, across networks including Nick, the Disney Channel and Adult Swim.

Read the full article on nintendolife.com