Watch: IBM's Artificial Intelligence-Created Trailer for Sci-Fi 'Morgan'

Morgan Trailer IBM

Now this is unique marketing. Fox has partnered with IBM to create a special trailer for the sci-fi Morgan, about an artificially created being. It was made by IBM’s Watson and is the first-ever AI-created movie trailer. “Utilizing experimental Watson APIs and machine learning techniques, the IBM Research system analyzed hundreds of horror/thriller movie trailers. After learning what keeps audiences on the edge of their seats, the AI system suggested the top 10 best candidate moments for a trailer from the movie Morgan, which an IBM filmmaker then edited and arranged together.” The film stars Kate Mara as an expert called in to analyze the realistic aspects of an artificial person known as “Morgan”, played by Anya Taylor-Joy. They’ve been pushing some really fantastic marketing for this film, I just hope it all pays off. Have a watch. ›››

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